I’m so thrilled to write about Julita. Founded by fashion designer Jo Kuniewicz-Murray, a friend whose wedding dress stopped me in my tracks.
Jo is the talented designer behind www.18andEast.com clothing. After struggling to find ‘the’ wedding dress for her wedding set in Richmond Park’s enchanted woodland she set about creating something quite spectacular.
The dress is timeless with a modern vintage look. Floaty silk georgette embellished with vintage lace and pearl beading, completed with a dramatic detachable separate train.
A sexy plunge v back, but demure front neckline and sleeves.
Jo also designed the veil that is based on a mantilla style, but also incorporates a blusher.
Jo has since continued to design bespoke gowns and veils with increasing success. Julita has grown into a design house with a distinctive signature. The belief is that every bride should wear their dream gown, which realises the bride’s unique vision.
Designs are inspired by a love of vintage silhouettes and aesthetic, together influenced by the vibrancy and lightness of soft flowing fabrics. Gowns are made to measure with the highest quality silks. Embellishment is meticulously detailed with lace, sourced from France and Italy, and adorned with pearl hand beading, highlighting the silhouette.
The bespoke designs reflect natural timeless beauty, grace, elegance and personality, drawing on everything as individual as each bride-to-be. Julita stays true to its philosophy; exploring what brides want with creations that exist outside of the current trends and echoing a sense of Jo’s emotive, enchanted and ethereal style.
The below images are of another one of Julita's designs.
Jo used Guipure lace flowers to embellish Melanie Ralph's wedding dress. This represented her childhood growing up in the Lakes, Mel loves wild flowers. There is also a hidden butterfly in the lace, again, a happy memory being surrounded by nature and the beautiful scenes, so romantic.
Born in London, Jo was introduced to fashion at an early age by her mother. A graduate of the Royal College of Art, Jo has over 9 years experience working as a fashion designer, which instilled her love of haute couture with an instinctively feminine handwriting and contemporary approach to design and styling. Design is innovative, with the focus on layering, textures, exceptional quality, construction and fit. Fairytale creations embody qualities of lucid dream-like scenes and stories of sophisticated beauty. The design house is named in memory of Jo’s Godmother and aunt, Julita, a keen dressmaker, who had her own atelier in her native Poland for over 30 years.
The process begins with a consultation to discuss ideas and share your aspirations. Julita’s archive of fabric, lace, trims, fashion references, mood boards and sketches will inspire. This consultation is followed up with an appointment with more concise research, resulting in sketches from which a design will be discussed. After taking detailed measurements, a toile in similar mock fabric will be made. The design adjustments will evolve throughout the numerous toile fittings required to create the block for the truly unique gown. Once the design is finalised, the pattern will then be adjusted according to the alterations of the toile. The dress will then be cut in the fabric of your choice and any further alterations will be made to the fit. Once the dress is finished to a high standard, all the embellishment and detailing will be added.